BUILD TRUST AND RESPECT YOUR DATA.

We promise to manage and use your data like we would expect others to use our own. The use and sale of big data is the lifeblood of many advanced technologies such as AI and Machine Learning. We actively consider how this data will affect customers and our communities, and acknowledge that every stakeholder has the right to understand exactly how their data is being used. If that changes over time, we’ll tell you in a way that is simple to understand.

BE TRANSPARENT AND GIVE CHOICE.

We are committed to taking proactive steps to gain informed consent from individuals using our technology. Emerging technology has the potential to make significant improvements to quality of life, however we believe humans should be given the option to manually override the technology and have the final say. We won’t wait for policy and legislation to create meaningful mechanisms for transparency and consent.

RESKILL THE FUTURE OF WORK.

We acknowledge that the commercialization of new technologies will have a significant impact on jobs around the world. We believe that while technology will displace many jobs, it will also create an abundance of new opportunities and jobs. Our organization is steadfast to partner with others to reskill talent to pivot careers and actively build the workforce of the future.

LEAVE NO ONE BEHIND.

As an organization committed to using tech for good, we recognize our own biases and prejudices can be unconsciously incorporated in the creation and use of technology. We pledge to ask hard questions about our own prejudices, and deliberately incorporate diversity and inclusion into the creation and use of technology to ensure the benefits are accessible to every person, regardless of ethnicity, gender, economic status, age, geographic location, including Indigenous peoples on whose land we often work, live, and play.

THINK INCLUSIVELY AT EVERY STAGE.

Ethics are not just an afterthought, add-on, or checklist to fill out at the end of a project. In all development and use of technology, we will consider the broader social context of our products and services, and make this consideration part of our ethos. This means not only thinking about diversity of race, gender, and class, but also taking into account environmental, social, and psychological impacts. Thinking inclusively is creatively cross-disciplinary; it involves not just the sciences but also the arts.

ACTIVELY PARTICIPATE IN COLLABORATIVE GOVERNANCE.

As emerging technology transforms our world, we pledge to actively collaborate with industry, consumers, governments, academia and society to make better and more ethical decisions. Our loyalty to using tech for good will support government to create new rules, policy and guidance concerning matters of privacy, transparency, inclusivity, accessibility and inequality before they become systemic problems.